SHENZHEN, CHINA / ACCESS Newswire / March 31, 2025 / ATRenew Inc. ("ATRenew" or the "Company") (NYSE:RERE), a leading technology-driven pre-owned consumer electronics transactions and services platform in China, has opened its first offline flagship store named PJT Mall for its B2B trading platform, PJT Marketplace, in Huaqiangbei, China's renowned electronics hub.
Spanning 1,200 square meters, the store serves as an omnichannel sales hub for second-hand electronics, offering nearly 10,000 professionally inspected pre-owned smartphones. This milestone strengthens industry transparency and sets new standards for pricing consistency and product reliability in the market.
Huaqiangbei is China's largest electronics marketplace, drawing buyers and industry professionals from around the world for consumer electronics. With its established commercial infrastructure, it has evolved into a central hub for both wholesale and retail trade in second-hand electronics.
PJT Marketplace: Transforming Pre-owned Electronics Transactions
The pre-owned electronics market has traditionally struggled with inconsistent pricing and fragmented supply chains. PJT Marketplace is a B2B platform designed to bring efficiency and consistency to second-hand electronic devices trading through standardized inspection, grading, and pricing. PJT Marketplace addresses these inefficiencies by optimizing inventory management and enhancing transaction efficiency and reliability.
With over 855,000 registered merchants, PJT Marketplace is a key driver of transformation in the industry. PJT Mall, the flagship store in Huaqiangbei，further strengthens the integration of online and offline sales, paving the way for a more structured and scalable marketplace.
A Future-Ready, Omnichannel Ecosystem
ATRenew's flagship store operates under a forward-integrated warehousing-and-sales model, ensuring a daily supply of nearly 10,000 ready-to-ship units. By providing a smooth "view-inspect-purchase" experience, merchants can evaluate devices, verify quality on-site, and take immediate delivery. This approach could eliminate the traditional 3-5-day sourcing cycle and minimize inventory risks.
"Our flagship store in Huaqiangbei represents a turning point for the pre-owned electronics industry," said Wu Jiwei, the head of PJT Marketplace. "By seamlessly blending online and offline capabilities, we are fostering a more transparent, efficient, and scalable trading ecosystem."
Looking ahead, PJT Marketplace aims to expand its physical footprint while advancing its digital infrastructure. By prioritizing innovation and supply chain efficiency, ATRenew is committed to shaping a more sustainable and standardized future for the global pre-owned electronics market.
About ATRenew Inc.
Headquartered in Shanghai, ATRenew Inc. operates a leading technology-driven pre-owned consumer electronics transactions and services platform in China under the brand ATRenew. Since its inception in 2011, ATRenew has been on a mission to give a second life to all idle goods, addressing the environmental impact of pre-owned consumer electronics by facilitating recycling and trade-in services, and distributing the devices to prolong their lifecycle. ATRenew's open platform integrates C2B, B2B, and B2C capabilities to empower its online and offline services. Through its end-to-end coverage of the entire value chain and its proprietary inspection, grading, and pricing technologies, ATRenew sets the standard for China's pre-owned consumer electronics industry. ATRenew is a participant in the United Nations Global Compact, and adheres to its principles-based approach to responsible business.
Contact:
Name: April Zhu
Email PR@ptg-asiagroup.com
Phone number :+86 13661090594
SOURCE: ATRenew Inc.
View the original press release on ACCESS Newswire