HUNTSVILLE, AL / ACCESS Newswire / October 13, 2026 / Exit Factor™, a business consulting franchise that specializes in exit planning for small to mid-sized companies, announced today the opening of its newest location in Huntsville, Alabama. Marty and Penny Ferdig, a husband-and-wife team with deep operational and community-focused expertise, will be the owners and operators of Exit Factor of Huntsville. Marty and Penny bring a combined 70+ years of experience in leadership and service to others. This experience draws from Marty's 35+ year background in the U.S. Army and executive-level defense industry logistics and program management, and Penny's parallel tenure as a dedicated military spouse and program manager in the nonprofit sector. Together, the Ferdigs apply their unique perspective, operational discipline, and deep-seated commitment to caring for others to help local business owners maximize value and navigate optimization throughout the entire lifecycle of their businesses.
The Exit Factor program is a proven process with tailored exit plans that safeguard the long-term value of a business now and in the future, no matter the size. Designed to help owners take control of their business by maximizing profit, efficiency, and value from day one, even if a sale isn't uppermost on the owner's mind.
"We are incredibly proud to launch Exit Factor in the Huntsville area," said Marty and Penny Ferdig. "Our entire professional lives have been dedicated to service and strategic execution. We look forward to partnering with local business owners to help them streamline operations, unlock the true value of their companies, and successfully navigate every stage of the business lifecycle."
The company was founded by best-selling author, speaker, and small-business advocate Jessica Fialkovich. Her passion for helping business owners maximize their company's value, grew from her experience as a business broker and owner of a Transworld Business Advisors® franchise. For businesses that were not quite ready to sell, or had potential to increase their value prior to listing, Fialkovich developed a program, teaching strategies on ways to build value, profitability, and salability.
"We're very proud of the success Exit Factor has had in helping businesses plan for profitability to ensure business owners maximize their company's value when it's time to sell," Jessica Fialkovich said. "We look forward to bringing Marty and Penny on board to help even more business owners.
Participants in Exit Factor's program earn back an average of $2,700 in exit value for every hour they spend in the program. Within the first year, clients have seen a 25% increase in profit and a 56.7% increase in business value. For those who have decided to sell, the program has helped them achieve successful exits.
About Exit Factor
Exit Factor™ offers a proven method that helps small to mid-size business owners maximize their company's value. It's among the United Franchise Group™ (UFG) family of affiliated brands and consultants, representing the very best in their industries. Through one-on-one consulting services and online programs, the trusted advisors at Exit Factor teach entrepreneurs how to successfully improve their company's efficiency, value and ultimately ability to exit. For more information, visit www.ExitFactor.com and for more information on owning a Exit Factor franchise, visit www.exitfactorfranchise.com.
Marty and Penny Ferdig
Exit Factor of Huntsville
huntsville.al@exitfactor.com
(256) 270-6791
(256) 535-7935
SOURCE: Exit Factor
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