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Bilt Launches Resident Loyalty 2.0: A Comprehensive Platform for Leasing Success and Resident Engagement

Published 12 days ago via Business Wire

Bilt, a payments and rewards platform already adopted by 70% of the nation’s top property managers, today launched Resident Loyalty 2.0, building on its market-leading foundation to transform how properties drive leasing success and resident engagement. When property managers run their existing concessions and incentives through Bilt's platform, they can now see immediate cost savings of up to 20%, faster lease decisions, and higher resident satisfaction.

"We've built the simplest way to drive results from existing leasing and engagement investments," said David Wyler, Chief Business Officer of Bilt Rewards. "With this iteration of our platform, property managers can keep their current workflows and budgets while benefitting from significantly improved results through Bilt's comprehensive rewards ecosystem."

Immediate Results from Existing Leasing Incentives

When property managers issue their standard leasing incentives through Bilt—whether traditional rent concessions, gift cards, or other cash-based incentives—they are seeing:

  • Cost savings of anywhere from 5% to 20%
  • Lease decisions accelerated by four or more weeks
  • Up to: 20% higher renewal rates, 3x increase in early rent payments, and 10% increase in referral volume

The platform yields these results by giving residents access to Bilt's comprehensive rewards ecosystem, which includes both high-value Bilt Points and integrated neighborhood benefits. When offered by their building, residents can choose between traditional cash-based incentives or rewards that connect them to everyday experiences they value—from dining at their favorite local restaurants, to accessing premium fitness classes, to booking travel with major airlines and hotels. When residents select a rewards option, they can receive higher value via Bilt's partnerships with rewards providers, and properties are able to spend less—creating a win-win for both residents and property managers.

"Our partnership with Bilt enables us to provide real value to residents through personalized rewards and experiences," said Margette Hepfner, COO of Willow Bridge Property Company. "We're seeing excellent adoption and engagement with the program and continue to recognize its potential to enhance the leasing experience while creating unique resident experiences for each of our residents across the country—allowing us to foster stronger, more connected communities."

Streamlined Resident Engagement That Drives Loyalty

Property managers can now turn their standard resident engagement programs into powerful loyalty drivers through Bilt's integrated ecosystem. Instead of managing multiple vendor relationships and having to build direct partnerships with each local merchant, property managers can now instantly create and automate personalized packages for resident rewards (for move-in, welcome packages, and more) across:

  • 23,000+ local restaurants for dining experiences
  • 6,000+ premium fitness studios for wellness benefits
  • Lyft rides for seamless transportation
  • Major airlines and hotels for travel rewards
  • Neighborhood retail and services

Furthermore, an advanced analytics suite provides portfolio-wide insights, enabling data-driven decisions about resident engagement strategies and reward optimization.

"Bilt is becoming a central factor in our resident engagement strategy," said Thomas Sloan, President of Windsor Communities. "Their revitalized platform allows us to strengthen resident relationships through personalized rewards while creating a new revenue stream. It's a win-win that both enhances the resident experience and improves our bottom line."

Market-Leading Foundation

Bilt's Resident Loyalty 2.0 platform builds upon the company's position as the leading payments and rewards platform for housing—having pioneered the concept of resident rewards. Through Bilt's comprehensive platform, residents can:

  • Earn rewards on rent payments while building credit
  • Access exclusive benefits and experiences at thousands of neighborhood establishments
  • Transfer points 1:1 to major airline and hotel programs
  • Use rewards for future rent payments or a home down payment

For more information about Bilt's next-generation Resident Loyalty platform, built by the industry, for the industry, please visit www.biltalliance.com.

About Bilt Rewards

Bilt Rewards is the first program for consumers to earn rewards on payments and daily neighborhood spend. The Bilt Rewards Alliance was developed in partnership with the nation’s largest residential owners and operators, including companies such as Valiant Residential, Willow Bridge Property Company, AvalonBay, Equity Residential, Related Companies, GID, Starwood, Cushman & Wakefield, Avenue5 Residential, Bozzuto, Camden, Brookfield, Berkshire Residential, ZRS, Invitation Homes, Highmark, Beztak, Nuveen, Trammell Crow, PGIM, and more. Bilt Rewards enables its members in millions of units across the country to earn Bilt Points just by paying monthly charges, while owners and operators benefit from resident loyalty and cost savings. For more information on Bilt Rewards, visit Bilt.com, and visit BiltAlliance.com.

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