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Sweetspot Dispensary Maplewood, NJ Location Now Open

via Business Wire

Husband-and-wife entrepreneurial team bring education-focused dispensary to a community they’ve called home for three decades

Dispensary will host big 4/20 celebration featuring 25% off the whole store, food, giveaways and more

Ann and Bill Henderson, a husband-and-wife team with deep roots in Maplewood, have opened a Sweetspot cannabis dispensary at 751 Irvington Avenue.

The Hendersons established Innovation X Marketing in 2014, with a foundation built on extensive experience in brand development, marketing, and design within the wine and spirits industry, as well as in the emerging botanical beverage sector, including cannabis.

They have partnered with experienced cannabis operators at Sweetspot to bring a community-forward dispensary that is prioritizing giving back. The dispensary will feature local artists on an in-store gallery wall and support community art initiatives. Photos of Sweetspot can be found here.

Sweetspot is a premium cannabis dispensary with seven retail locations across the East Coast, a cultivation facility in Rhode Island, and cultivation coming soon to New Jersey. Sweetspot’s retail experience is designed with a strong focus on consumer education and service, providing both cannabis novices and experts with a personalized shopping journey.

Sweetspot Maplewood is conveniently located on Irvington Avenue, a retail hub of local businesses and small-town entrepreneurship. The Henderson Family has transformed the interiors of a 1920s home into an inviting dispensary while preserving the architecture and charm of the original building.

“We were inspired to bring legal cannabis to our hometown after seeing the positive impact cannabis has on individuals as a wellness aid and to neighborhoods from the significant tax benefits. But cannabis is a very complex industry. We decided to partner with Sweetspot and use the company’s deep experience in cannabis to help us fulfill our dream,” said Ann Henderson. “Sweetspot’s personalized approach to cannabis as a wellness tool, combined with our knowledge of the community, has created a truly Maplewood experience. We are excited to have finally opened our doors.”

Customer service is the cornerstone of the shopping experience at Sweetspot. Known for its approachable atmosphere, Sweetspot is a destination where even the most hesitant consumers can feel at ease, with mild and low-dose cannabis options readily available for those who are interested but intimidated. Sweetspot is also committed to supporting the local economy by offering competitive wages and benefits to employees, many of whom are hired from Maplewood and the surrounding communities.

Sweetspot will host a 4/20 celebration throughout the weekend, beginning Friday 4/18 and concluding on Sunday 4/20. The dispensary will offer 25% discounts across the whole store, giveaways, free food from local Maplewood restaurants, and vendor activations.

About Sweetspot

Sweetspot is a premium cannabis dispensary dedicated to providing an exceptional customer experience. With a focus on education and personalized service, Sweetspot caters to all levels of cannabis consumers. Known for its unique approach to cannabis retail, the store features a wide selection of products, including mild and low-dose options, and is committed to supporting the local community. To learn more, visit sweetspotfarms.com.

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