India Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sector - ResearchAndMarkets.com

The "India Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" has been added to ResearchAndMarkets.com's offering.

Press Release

The social commerce market in India is poised for significant growth, with expectations to expand by 17.2% annually, reaching USD 8.42 billion by 2025. Having experienced robust growth from 2021 to 2024 with a CAGR of 25.2%, this trajectory is forecasted to continue with a CAGR of 10.3% from 2025 to 2030. By 2030, the market is expected to reach approximately USD 13.76 billion from its 2024 value of USD 7.18 billion.

A detailed data-centric analysis reveals diverse opportunities and risks across retail categories in India's social commerce sector. The analysis includes over 50 KPIs at the country level, offering comprehensive insights into market dynamics, size, forecast, and share statistics.

Key insights indicate robust expansion driven by smartphone penetration, platform integrations, and evolving consumer behaviors. Companies are enhancing their digital storefronts and engagement strategies to leverage this growth. Livestream shopping and influencer-driven marketing are gaining traction as retailers like Meesho enhance consumer engagement through real-time shopping events.

Over the next few years, the momentum will continue, with livestream shopping and influencer marketing becoming more integral to purchasing decisions. Businesses are encouraged to refine strategies using micro-influencers and data-driven engagement to build trust. As platforms integrate novel shopping features, social commerce is solidifying its position in India's digital economy.

Rapid Evolution of Social Commerce Platforms

• Social commerce is revolutionizing traditional e-commerce, with direct audience engagement via integrated shopping experiences on platforms like Instagram and Facebook.
• Smartphone and internet accessibility have made social media a primary consumer engagement and shopping tool, with platforms enhancing experiences through AI and interactive tools.
• Businesses are set to invest in social commerce strategies, leveraging personalized content and influencer partnerships to establish social commerce as a preferred retail channel.

Livestream Shopping Events

• Retailers are leveraging real-time video interactions to boost consumer engagement, with platforms like Meesho successfully integrating live shopping sessions.
• The interactive format fosters trust by allowing consumers to see product demos and ask questions in real time, particularly in fashion, beauty, and electronics segments.
• Livestream shopping is expected to become mainstream, enhancing personalization and AI-driven recommendations as brands and marketplaces adopt this model.

Influence of Social Media on Purchasing Decisions

• Social media is crucial for product discovery, with platforms like Instagram and Facebook facilitating seamless shopping via product links and live reviews.
• Influencer-driven content plays a significant role in decision-making, with consumers valuing recommendations from influencers based on authenticity.
• Influencer marketing is evolving to be more data-driven and performance-oriented, focusing on micro-influencers for authentic engagement.

Competitive Landscape and Regulatory Developments

India's social commerce sector thrives due to adoption and platform innovations, highlighted by prominent players like Meesho, Flipkart, and Myntra. Strategic acquisitions such as Amazon's purchase of GlowRoad underline the sector's retail importance. Businesses focus on digital storefronts and influencer collaborations to meet consumer demand.

Regulatory changes aim to enhance transparency and consumer protection. Recent guidelines for influencers mandate disclosure of material benefits to improve accountability. Proposed amendments to e-commerce policies focus on fair practices, consumer rights, and preventing manipulative sales tactics.

The evolving landscape requires adaptation to new regulations while maintaining innovation. With strategic alliances and technological advancements, social commerce will continue to be a key driver of digital retail growth in India.

Recent Launches, Mergers, and Acquisitions

• Strategic investments and acquisitions indicate the growing relevance of social commerce in India's retail sector, with Amazon acquiring GlowRoad and Reliance investing in Saavn Media.
• These moves reflect the need for mergers, acquisitions, and strategic partnerships to extend market reach and technological prowess, expected to accelerate innovation in influencer-driven commerce.

Future Outlook

• The integration of AI, influencer partnerships, and interactive commerce will shape the sector's trajectory. Innovation, engagement, and personalization are crucial for market differentiation.
• Strategic alliances and regulatory compliance will play significant roles as companies aim for expanded market reach in the evolving social commerce domain.

Key Topics Covered:

1. About this Report

1.1. Summary

1.2. Methodology

1.3. Social Commerce Definitions

1.4. Disclaimer

2. India Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

2.1. India Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030

2.2. India Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030

2.3. India Ecommerce - Transaction Volume Trend Analysis, 2021-2030

3. India Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

3.1. India Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030

3.2. India Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030

3.3. India Social Commerce - Transaction Volume Trend Analysis, 2021-2030

3.4. India Social Commerce Market Share Analysis by Key Players, 2024

4. India Social Commerce Industry Market Size and Forecast by Location

4.1. India Social Commerce Market Share by Location (%), 2024

4.2. India Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030

4.3. India Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030

5. India Social Commerce Industry Market Size and Forecast by Product Categories

5.1. India Social Commerce Market Share by Product Categories (%), 2024

5.2. India Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030

5.3. India Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030

5.4. India Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030

5.5. India Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030

5.6. India Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030

5.7. India Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030

5.8. India Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030

6. India Social Commerce Industry Market Size and Forecast by End Use Consumer Segment

6.1. India Social Commerce Market Share by End Use Segment (%), 2024

6.2. India Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030

6.3. India Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030

6.4. India Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030

7. India Social Commerce Industry Market Size and Forecast by End Use Device

7.1. India Social Commerce Market Share by End Use Device (%), 2024

7.2. India Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030

7.3. India Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030

8. India Social Commerce Industry Market Size and Forecast by Cities

8.1. India Social Commerce Market Share by Cities (%), 2024

8.2. India Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

8.3. India Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

8.4. India Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

9. India Social Commerce Industry Market Size and Forecast by Payment Method

9.1. India Social Commerce Market Share by Payment Method (%), 2024

9.2. India Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.3. India Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.4. India Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030

9.5. India Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.6. India Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030

9.7. India Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030

9.8. India Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030

10. India Social Commerce Industry Market Size and Forecast by Platforms

10.1. India Social Commerce Market Share by Platforms Method (%), 2024

10.2. India Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030

10.3. India Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030

10.4. India Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030

10.5. India Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030

10.6. India Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030

11. India Social Commerce Industry Market Size and Forecast by Contents

11.1. India Social Commerce Market Share by Contents (%), 2024

11.2. India Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030

11.3. India Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030

11.4. India Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030

11.5. India Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030

11.6. India Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030

12. India Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour

12.1. India Social Commerce Spend Share by Age Group, 2024

12.2. India Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030

12.3. India Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030

12.4. India Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030

12.5. India Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030

12.6. India Social Commerce Share by Income Level, 2024

12.7. India Social Commerce Share by Gender, 2024

13. Further Reading

13.1. About the Publisher

13.2. Related Research

Companies Featured

• Facebook
• Instagram
• Meesho
• Shopsy
• Twitter

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