In 2023, Tom left his London property management company and went out on his own as a freelance writer. The plan was simple: stay in real estate but do something more creative.
That one-person operation is now Lemon Leverage, an agency that's helped clients generate millions through LinkedIn content.
Finding the Gap
Tom's real estate background gave him something most writers don't have. He knew how developers think. He understood what these founders care about.
But he kept seeing the same problem.
These business leaders knew their stuff. They just couldn't turn it into content that actually built their brands.
"These were people building modern developments, creating software for building management, raising capital for big projects," Tom explains. "They had the credibility. They just needed someone who could capture their voice and turn it into content that drove real results." So he started reaching out. One client at a time.
The System That Works
Lemon Leverage focuses on the "built world" — developers, PropTech founders, and investors raising capital. These are the people who are shaping the physical world around us.
The approach: help these leaders use their stories to build brands on LinkedIn that attract the right connections, partnerships, customers, and investors.
"We're not just posting for likes," Tom says. "We're building brands that open actual doors."
As clients started getting results, Tom hired writers, outreach help, and operations support. The agency now works almost entirely with U.S. clients, all from referrals and outreach.
The Results
One founder came to Lemon Leverage unsure how to position his brand.
He and his cofounder were building a fast-growing U.S. platform at the center of the built world — blending media, education, and capital. The company produces thoughtful content and workshops on development and fundraising, maintains investor and real estate owner databases, and helps promote innovative projects to potential investment partners.
Three months later, the founder’s LinkedIn audience had grown 4×. More importantly, the content drove six figures in course and workshop sales and lifted revenue by 20%. Real estate professionals from around the world started reaching out.
“Personal brands are becoming critical,” the founder says. “Building trust with an audience is now directly tied to your ability to sell anything.”
The business was generating around $25,000 to $30,000 a month when they started working with Lemon Leverage. Seven months later, that figure hit $80,000 — a 3x jump.
“We’ve tripled the business since we started working together,” the founders say. “And that’s just course revenue, not even the brand growth or email list.”
The strategy was straightforward. LinkedIn posts combined with lead magnets and email funnels. Personal stories mixed with industry insights. Content that built credibility while actually converting.
"You could take the three best posts alone, and they'd pay for everything," one of the founders adds.
Going Narrow
Most agencies try to work with everyone. Tom went the other way.
By focusing only on the built world, Lemon Leverage developed knowledge that general content agencies just don't have.
"When you're writing for a built world leader raising money, you need to know what investors care about," Tom explains. "You need to understand what actually sets them apart. You only get that from being in the industry."
The content doesn't sound like typical LinkedIn. It sounds like the clients, just sharper.
What's Next
Tom is scaling the agency now while keeping the quality that drives results. The focus stays on helping built world leaders turn what they know into content that generates real business value.
For founders and executives in real estate and PropTech, personal brands aren't optional anymore. They're infrastructure.
"The leaders who get this are winning," Tom says. "They're attracting better investors, closing bigger deals, and building networks that keep growing."
From a London management company to a U.S. agency driving millions for clients, Tom Scourfield's path shows what happens when you combine real industry knowledge with a smart content system.
Recognized for his work with U.S. founders and investors, Tom continues to shape how the built world approaches founder-led marketing.
About Lemon Leverage:
Founded in 2023, Lemon Leverage builds personal brands and creates content for executives and founders in real estate, PropTech, and the built world. The agency uses industry expertise and proven frameworks to help business leaders attract opportunities, close deals, and build influence.
Media Contact
Company Name: Lemon Leverage
Contact Person: Tom Scourfield
Email: Send Email
Country: United States
Website: https://lemonleverage.com/