Fashion wellness expert Casey Lum's WEAR JOY PROJECT empowers women to redefine their relationship with fashion, promoting mental health and self-love over consumerism.
-- Fashion wellness expert and creator of The WEAR JOY PROJECT, Casey Lum, is spearheading a global movement called the Fashion Wellness Revolution. This initiative encourages women to take a mindful approach to style, focusing on mental and emotional well-being rather than blind consumerism. The WEAR JOY PROJECT, founded in 2019, has grown from a personal challenge into a platform offering talks, workshops, and content that help women engage with their wardrobes in a way that supports self-love and mental health.
Casey’s journey into fashion wellness began when she closed the doors of her beloved Melrose boutique and committed to a two-year "no-buy" challenge. This break from consumerism led to a radical shift in how she viewed fashion. Far from being a space of constant dissatisfaction and insecurity, Casey discovered that the closet could become a source of creativity, joy, and self-empowerment.
Now, as the founder of The WEAR JOY PROJECT, Casey is working to normalize Fashion Wellness as an essential tool for better mental health. She aims to provide women, particularly mothers, entrepreneurs, and those feeling overwhelmed by societal pressures, with the tools to transform their relationship with fashion and boost their self-confidence without spending a dime.
The WEAR JOY PROJECT: Empowering Women through Fashion Wellness
At the heart of The WEAR JOY PROJECT is the belief that women already have more than enough in their closets. With the right mindset and a few practical tools, they can revitalize their wardrobes without the need for new purchases. Casey's Wear Joy Method has already helped countless women transform their closets into supportive environments that nurture confidence, creativity, and mental wellness.
The Wear Joy Method teaches participants to:
- Reconnect with their current wardrobe as a supportive partner, not an overwhelming obstacle.
- Turn getting dressed into a daily act of self-care and emotional check-in, rather than a performance or a source of stress.
- Embrace healthier mindsets around body image, aging, and style.
- See "no-buy seasons" as opportunities for creativity and liberation, not deprivation.
By applying these principles, women can "ten times" their closet, maximizing what they already own, while simultaneously building healthier relationships with both their personal style and themselves.
"Take a Pause": A Core Principle of Fashion Wellness
One of the guiding philosophies of the Fashion Wellness Revolution is Casey’s signature mantra: "Take a Pause." This simple yet powerful phrase invites women to pause before making impulsive purchases or falling into negative self-talk. The pauses Casey advocates are small moments of reflection that have the potential to transform one’s relationship with fashion and self-worth.
Casey encourages women to take a pause in the following moments:
- Before clicking “buy now” on an impulse purchase.
- To recognize and resist marketing tactics that exploit insecurity.
- To stop and reflect on moments of comparison or self-doubt.
- To interrupt negative self-talk when getting dressed or looking in the mirror.
- To embrace playfulness and creativity in the closet, free from the pressure of perfection.
Over time, these intentional pauses can reshape a woman's relationship with her clothes, making dressing an act of joy and self-expression rather than a source of stress and dissatisfaction.
A Speaker Who Makes Fashion Feel Like Self-Care
As a speaker, Casey brings an authentic, relatable energy to her talks. Her sessions are filled with humor, practical advice, and heartfelt storytelling, creating a space where women can feel understood and empowered. Rather than lecturing or imposing rigid fashion rules, Casey offers actionable strategies that help women take control of their wardrobes and reclaim the joy of getting dressed.
Core outcomes for Casey’s audiences include:
- A refreshed sense of connection to their closets and personal style.
- A daily self-love practice that starts with what they already own.
- Permission to trust their instincts over fleeting trends and external expectations.
- Practical tools to "ten times" their wardrobe without a shopping spree.
- A lighter, more authentic relationship with fashion.
Casey’s talks are particularly well-suited for women’s conferences, founder communities, wellness events, corporate ERGs, and intimate retreats that focus on authenticity and personal growth. Her ability to speak directly to women who juggle multiple roles, such as mothers and entrepreneurs, makes her an ideal speaker for those looking to level up both their self-esteem and their wardrobe.
The Wear Joy Method: A Framework for Empowerment and Change
At the core of Casey’s approach is the Wear Joy Method, a simple yet transformative framework designed to help women engage with their wardrobes in a way that prioritizes mental health and self-expression. The method encourages women to see their closets as partners in their wellness journey, not problems to be fixed. By building outfits that reflect their true feelings and values, women can practice courage, creativity, and self-trust every time they get dressed.
Key elements of the Wear Joy Method include:
- Viewing the closet as a source of empowerment rather than anxiety.
- Experimenting with what is already in the wardrobe before seeking out new purchases.
- Building outfits that reflect personal values and authentic self-expression.
- Using dressing as a low-stakes opportunity to practice self-love, confidence, and creativity.
By weaving these practices into daily life, Casey helps women transform their relationship with fashion, turning it into a tool for both personal wellness and creative self-expression.
Join the Fashion Wellness Revolution
The Fashion Wellness Revolution is about more than just clothing; it's about redefining what it means to feel confident, empowered, and authentic. Casey Lum’s mission is to help women embrace their true selves by transforming the way they think about fashion.
The WEAR JOY PROJECT has already made waves in empowering women to take control of their wardrobes and their mental health. Now, Casey is expanding this movement globally, inviting women everywhere to take a pause, reconnect with their closets, and celebrate the joy of dressing as a form of self-love.
About The WEAR JOY PROJECT
Founded by Casey Lum, The WEAR JOY PROJECT is a fashion wellness initiative that empowers women to build healthier relationships with their wardrobes and themselves. Through talks, workshops, and content, the project helps women rediscover the joy of dressing, focusing on mental well-being, creativity, and self-expression. Since 2019, The WEAR JOY PROJECT has helped countless women break free from harmful shopping cycles and embrace a more mindful, joyful approach to fashion.
Media Contact
Casey Lum
Founder, The WEAR JOY PROJECT
Email: hello@wearjoyproject.com
Instagram: @wearjoyproject
TikTok: @wearjoyproject
Website: wearjoyproject.com
YouTube: @wearjoyproject
Substack: wearjoyproject.substack.com
Contact Info:
Name: Casey Lum
Email: Send Email
Organization: The WEAR JOY PROJECT
Website: https://wearjoyproject.com/
Release ID: 89177805
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