Sam Ash has joined other online music stores in broadening access to portable instruments, offering high-end keyboards and digital pianos to novice and experienced musicians alike.
-- The resurgence of the live music industry, spurred by highly anticipated, multi-day music festivals such as Tomorrowland, Glastonbury, and Coachella, has led to a surge in demand for digital instruments. Among them, stage keyboards are increasingly favored by many due to their superior sound quality and portability. In the midst of the boom, Sam Ash and other retailers are meeting the demand with upscale keyboards, synthesizers, and workstations, offering premium instruments and equipment suited to both live performances and home sound production.
The growing demand signals changing consumer preferences as public interest shifts towards live, communal experiences over virtual ones. In spite of continued competitive pressure from streaming and recorded music platforms, the global live music industry grew from $34.84 billion USD in 2024 to $38.58 billion USD in 2025. Even smaller, niche events have generated significant revenue for artists, driven by increasing coverage through social media platforms and live broadcasts that have expanded reach beyond physical venues.
Many performers capitalizing on this trend are now turning to megastores and suppliers such as Sam Ash, which offer the latest in digital instruments suitable for live performances. Stage pianos, keyboards, and synthesizers are particularly popular among artists - these options offer portability, velocity-sensitive or hammer-action keys, powerful sound engines, and extended connectivity, technological advancements that have given rise to instruments with better sound quality and versatility on the stage.
Beyond live performances, digital pianos and keyboards are also growing in popularity among hobbyist musicians for their ease of use and accessibility. Retailers like Sam Ash are contributing to this accessibility by offering BNPL options and other incentives for premium brands like Yamaha, Kawai, Casio, and Roland, which many beginners may consider financially out of reach. The most high-end of these models have weighted keys, allow for polyphony, and produce sounds that emulate the dynamics of real pianos, making them a more affordable option for aspiring pianists who are looking for an easier entrance into the industry or those who prefer composing or producing music in home studios.
Stage keyboards and digital pianos are readily available online from Sam Ash and other reputable digital retail platforms. Interested consumers are encouraged to contact the staff for recommendations if they require assistance.
Contact Info:
Name: Sam Ash Support
Email: Send Email
Organization: Sam Ash
Address: 278 Duffy Ave Unit B, Hicksville, New York 11801, United States
Website: https://www.samash.com/
Source: PressCable
Release ID: 89166988
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