What Happened?
Shares of non-lethal weapons company Byrna (NASDAQ:BYRN) jumped 15.1% in the pre-market session after the company reported strong fourth quarter results which blew past analysts' EPS expectations, though sales were roughly in line. Regardless, the sales strength was solid up a whopping 79% y/y, driven by a shift in advertising strategy and increased direct-to-consumer (DTC) sales. Its EBITDA also outperformed Wall Street's estimates by a wide margin. Zooming out, we think this was a solid quarter.
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What The Market Is Telling Us
Byrna’s shares are extremely volatile and have had 58 moves greater than 5% over the last year. But moves this big are rare even for Byrna and indicate this news significantly impacted the market’s perception of the business.
Byrna is up 3.3% since the beginning of the year, and at $29.25 per share, it is trading close to its 52-week high of $31.99 from January 2025. Investors who bought $1,000 worth of Byrna’s shares 5 years ago would now be looking at an investment worth $13,929.
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