Bel US Revs Up for a Multi-Year Partnership with NASCAR Cup Series Driver Riley HerbstBel’s GOGO® and The Laughing Cow® brands will come to life on the track and on shelves at Terrible's convenience stores across the Southwest in a partnership that highlights fun and action of ON-THE-GO!
Bel Group Acquires Ingenuity Foods’ Brainiac® Brands to Expand Its Better-For-You Snacking PortfolioChicago and New York, May 06, 2026 (GLOBE NEWSWIRE) -- Bel Group, a global player in dairy, fruit, and veggie snacking and the maker of iconic brands Babybel®, GoGo squeeZ®, Boursin®, and The Laughing Cow®, announces the acquisition of Ingenuity Foods’ brands: Brainiac® and Little Brainiac®.
