Articles from Clairol

In celebration of its 95th anniversary, Clairol gathers real, longtime users to answer the question Clairol boldly asked decades ago — out loud, proudly, and on the record.

Grounded in new consumer research, the campaign taps Katie Sturino, author and social media persona, to reframe at-home hair color as a confidence-building experience, debuting with a "man-on-the-street" video and an AI-powered Dare Textline

As consumers look for faster, more reliable at-home color solutions, Nice’n Easy10 delivers salon-inspired all-over permanent color in just 10 minutes, while Clairol’s first-ever 3-step Prep and Finishing System, Color Pro, offers smoother, shinier, more polished results at home

Fresh off their biggest product innovation to date, ColorStrong, Clairol launches Clairol ColorStrong x Bala wrist weights: the ultimate power move to help you build color and strength simultaneously.

Transformative Technology Meets Modern Haircare Needs with Clairol’s Latest Breakthrough, ColorStrong

The hair color pioneer and on-demand beauty service are bringing professional guidance to consumers' with complimentary appointments to help salon regulars and first-time colorists achieve stunning hair color results at-home

The new It’s So Me campaign, along with new product and communication innovations, underpin the brand’s leap into appealing to a new community of empowered beauty consumers

Disrupting the at-home hair coloring aisles yet again, Clairol, the hair coloring pioneer, debuts three products that deliver salon-quality color and style from home. Informed by customer needs and insights, Root Touch Up Color + Volume 2-in-1 Spray; Natural Instincts Bold and Blonde It Up Crystal Glow Toners work on an array of hair types and textures.