Articles from Directive
Directive Launches Commerce Division to Bring Specialized Performance Marketing to Underserved B2B Product Brands
Led by ecommerce veteran Lauren Marks, the division brings specialized full-funnel growth capabilities to B2B manufacturers, distributors and brands
By Directive · Via GlobeNewswire · November 4, 2026
Directive Launches Expanded Communications Division, Bringing Performance Principles to B2B PR, Social and Influencer Marketing
Directive’s expansion reflects growing B2B demand to move upstream into brand and communications to influence demand
By Directive · Via GlobeNewswire · September 9, 2026