Equativ and SofiaPulse Partner to Bring Creative Intelligence to Omnichannel AdvertisingThe strategic partnership expands Equativ’s Creative Enhancement offering with SofiaPulse’s agentic creative infrastructure, helping brands generate, adapt, activate, and optimize high-impact creative experiences across display, video, and CTV.
Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign OutcomesBuilt on Maestro by Equativ, this is the first of a full suite of Equativ AI Agents for buyers that simplifies media planning, drives smarter decisions, higher ROAS, and scalable performance.
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media PlatformFollowing its merger with Sharethrough, Equativ has tripled in size over three years, expanding global reach and accelerating growth in North America
Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for AdvertisersA pioneer in curation technology reveals a next-generation solution designed to enable efficient, transparent transactions and equitable value distribution across the digital advertising ecosystem
Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces
Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimize programmatic value and scale.
