Everspring Named a 2026 Best Places to Work for the Fifth Year as Company Accelerates AI Innovation in Higher Education
Everspring has been named a 2026 Best Places to Work by Built In for the fifth year, reflecting the company’s sustained momentum as it advances solutions for higher education in an AI-transformed landscape.
New Everspring Research Reveals the Impact of AI Invisibility on Enrollment
Everspring today released the 2025 AI Search Trends: Enrollment Impact Brief, a powerful follow-up to its sector-defining 2025 AI Search Trends Report. The verdict: if your programs aren’t named in AI answers, you’re missing the most efficient pipeline in higher ed, and paying more to chase what you’ve already lost. Everspring’s research analyzed nearly 100,000 leads across multiple marketing channels, concluding that inquiries driven by AI discovery and AI-disrupted organic search convert to applicants at 2-to-3 times the rate of inquiries driven by paid search.
AI Has Changed How Students Search—And Universities Are Paying the Price
Students aren’t just searching differently—they’re searching elsewhere. According to Everspring’s new 2025 AI Search Trends Report, prospective students increasingly turn to AI tools like ChatGPT instead of traditional search engines. When they do use Google, AI-generated answers push universities out of view.
