Articles from Innovid

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform in the U.S*. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership will deliver value for advertisers through optimized incrementality and campaign effectiveness.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced a partnership with IRIS.TV, the leading content data marketplace for streaming media. This integration brings IRIS.TV’s data marketplace and content ID, the IRIS_ID, into Innovid’s measurement platform, empowering advertisers with actionable insights to optimize campaigns through a deeper understanding of the TV content that drives conversions.

51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, today announced that it has been selected by Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, to help reduce its carbon footprint.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of its latest report: “Winning Big with CTV Advertising on Live-Streamed Sports.” This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot.

Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced they have entered into a definitive agreement in which Mediaocean will acquire Innovid. As part of the deal, Innovid will merge with Flashtalking to create a premier global, independent, omnichannel ad tech platform.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release third quarter 2024 financial results before the market opens on Tuesday, November 12, 2024.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimize advertising at the infrastructure level.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, and Alltold, a responsible technology pioneer building AI to understand bias, stereotypes, and inclusion in creative content, today announced the release of “The State of Representation in CTV Advertising.” Combining Innovid’s view of the streaming universe with Alltold’s groundbreaking Responsible AI technology, the report is a first-of-its kind analysis on inclusivity in CTV ads done at this scale.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark on the next frontier of advertising, this guide includes best practices to leverage shoppable ads that shorten the path to purchase.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV Advertising Technology.” This prestigious recognition highlights Innovid’s groundbreaking Harmony initiative, which aims to keep TV open for everyone and controlled by no one – optimizing the CTV advertising ecosystem by avoiding the pitfalls of digital advertising’s past.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile all within Innovid’s platform.

Nielsen, a global leader in audience measurement, data, and analytics, and Innovid (NYSECTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid would provide a seamless workflow, ultimately driving greater usability and coverage for cross-media ad measurement.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. Harmony Frequency provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid, reducing ad waste, strengthening campaign effectiveness, and improving the viewing experience. This is the latest product innovation from Innovid’s Harmony initiative, aimed at optimizing the CTV and digital ecosystem.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release second quarter 2024 financial results before the market opens on Tuesday, August 6, 2024.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, has been named to Inc.’s annual Best Workplaces list. The list is the result of a comprehensive measurement of companies that have excelled in creating exceptional workplaces and company cultures.

Innovid (NYSECTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the release of “CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.” The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how shopper behaviors and advertising trends are changing along with the rapid growth of streaming.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimize CTV advertising.

Innovid (NYSECTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced it joined Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. Innovid is committed to reducing its carbon footprint, prioritizing sustainability for all products and solutions, and working with others to help drive progress across advertising.

Innovid (NYSECTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that it has won “Best Measurement Tool” in the 2024 Digiday Video & TV Awards, highlighting the companies, campaigns, and technology modernizing video and TV. Innovid is the first to receive recognition within this new category.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release first quarter 2024 financial results before the market open on Tuesday, May 7, 2024.

Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its Harmony initiative, aimed to optimize the CTV advertising ecosystem. Harmony Direct, the first in a wave of new product innovations released as part of the initiative, is designed to streamline the supply path to its purest form, ensuring more advertiser dollars go toward working media, increasing revenue opportunities for publishers, and creating a more sustainable, transparent path.

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSECTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.

Innovid Corp. (NYSECTV) (the “Company”), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that management will participate in the following investor conferences:

Innovid (NYSECTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns. The first-of-its-kind offering helps brands and agencies break down silos inherent in DSP and SSP reporting to understand, assess, and compare performance across all of their media buys through a granular and unbiased measurement lens.

Innovid (NYSECTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced industry-wide availability of the latest self-service feature within its CTV Composer authoring tool. For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming events.

Innovid (NYSECTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV, and digital, today announced that it will release fourth quarter and full year 2023 financial results before the market open on Tuesday, February 27, 2024.

AdImpact, a leading provider of ad intelligence data for fast, smart decisions, has chosen Innovid (NYSECTV), a leading independent CTV advertising delivery and measurement platform, as its cross-platform measurement partner for political linear and connected TV (CTV) campaigns. Leveraging the TVSquared by Innovid platform, AdImpact advertisers get a unified view of their converged TV campaigns and real-time insights on reach, frequency, incremental reach, and outcomes.