Articles from Mattel

Today, American Girl, a cornerstone in Mattel’s (NASDAQMAT) portfolio of purposeful brands, unveils its 2025 Girl of the Year, Summer McKinny. Summer joins the brand’s line of contemporary characters that represent a wide range of backgrounds and interests to reflect what it means to be an American girl today. Growing up in Columbia, Maryland, ten-year-old Summer is a dog lover and baker who turns her two passions into a business of her own. Encouraged by her shop-owner aunt, Summer enters a youth entrepreneur fair where she gains new skills in business ownership—an increasingly popular career choice among Gen Alphas2. As Summer’s capabilities and confidence grow, she learns that hard work, patience, and understanding are at the heart of every successful venture—in business and in life.

Mattel, Inc. (NASDAQMAT) and Warner Bros. Discovery announced today that Barney, Mattel’s iconic purple dinosaur, will return to television screens for the first time in 14 years. Barney’s World, a new animated series featuring original music and updated takes on Barney classics, will premiere Monday, October 14 on Max followed by a linear premiere on Cartoon Network starting Friday, October 18. The show also launches on Cartoonito in EMEA and APAC, and Discovery Kids in LATAM. Select episodes of Barney’s World will be available on YouTube, where the first episode will debut early on October 11 in specific countries.

Fisher-Price (NASDAQMAT) and multi-platinum, 12-time Grammy Award-winner John Legend are officially partnering to release covers of three Fisher-Price songs: “Maybe,” “Friendship,” and “Great, Great Day.” These songs, heard in both new and fan-favorite Fisher-Price toys, will be featured on Legend’s debut Children’s Album – My Favorite Dream – out this Friday, August 30 via Republic Records: Kids & Family. The album is available to pre-save HERE.

Mattel, Inc. (NASDAQMAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a partnership with leading sports and entertainment marketer AthLife, Inc. to create branded game day activations at sports arenas nationwide.

The California State Legislature has recognized Mattel for its dedication to creating play experiences that bring joy and enrichment to children’s lives as part of proclaiming today, June 11, 2024, as International Day of Play in California.

The Hot Wheels Legends Tour presented by Mobil 1 is a global phenomenon and back for its seventh year in search of the next Garage of Legends inductee. Beginning May 11, car builders from around the world will compete for a chance to have their one-of-a-kind car immortalized as a 1:64-scale die-cast and join a legendary group of Garage of Legends life-size Hot Wheels vehicles. Celebrating car builders and enthusiasts around the world in their drive to be legendary, this year’s Tour kicks off in Miami with a live event, in partnership with Walmart, on May 11 and will travel across 13 countries.

With the Super Bowl fast approaching, Mattel Creations is kicking off the competition with three NFL and NFL Players Association officially licensed Super Bowl LVIII collectibles to celebrate this year’s championship team. Starting today, fans of the San Francisco 49ers and Kansas City Chiefs have a chance to score big by pre-ordering the Fisher-Price Little People Collector™ Super Bowl set featuring detailed NFL player figures to honor this year’s champions; the first-ever Barbie® NFL Super Bowl Champion doll dressed in specialty fan gear; and the Super Bowl-themed UNO® Fandom deck to liven up any family game night. All three made-to-order Super Bowl LVIII collector sets are exclusively available at MattelCreations.com/thebiggame; only the winning team’s orders will be fulfilled1.

With football fans, passion runs deep for every NFL team across the league. And, today, there’s even more reason for fans to celebrate their passion with the launch of the NFL and NFL Players Association officially-licensed Fisher-Price® Little People Collector™ NFL Series, representing all 32 franchise teams and a wide selection of players. Each collector set features a highly-detailed combination of NFL players and super fans in team-inspired gear and comes in display-ready packaging to showcase team pride. All 32 sets in the new Little People Collector NFL series retail for $25 and are available for purchase exclusively at mattelcreations.com.

Fisher-Price® (NASDAQMAT) today unveiled its all-new Sensory Bright™ line—featuring a range of products that offer visual, auditory, tactile, and olfactory experiences—that promotes inclusive, open-ended play for children 3 and older. Designed to encourage exploration, problem-solving, and creativity, the new line includes the following four complementary products: Fisher-Price® Sensory Bright™ Light Station; Fisher-Price® Sensory Bright™ SpinnyScopes™; Fisher-Price® Sensory Bright™ Squish Scape™; and Fisher-Price® Sensory Bright™ Squeeze ‘n Sniffs. Available exclusively at Target, all of the new items can be played with on their own or added to the light station for even more ways to enhance the sensory experience. In addition, experts at the Fisher-Price Play Lab collaborated with numerous parents, kids, and caregivers to help infuse real-world insights and product testing feedback into the new line to ensure optimal fun and functionality that helps kids learn and grow the way they like best.

Mattel, Inc. (NASDAQMAT) today announced that it has renewed its licensing agreement with Warner Bros. Discovery Global Consumer Products. Mattel will continue as a Warner Bros.’ toy licensee for the preschool, plush, dolls, vehicles, games, and novelty toy categories, developing and marketing products for more than 50 Warner Bros. Discovery brands and franchises including DC Universe, DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts, FRIENDS, Seinfeld, and Ted Lasso, among others.

Kicking off on May 13 in Miami, the 2023 Hot Wheels Legends Tour presented by Mobil 1 is back and bigger than ever with live, interactive shows across 17 countries. Beginning today, custom car builders around the world can enter for a chance to have their passion projects reimagined in 1:64-scale as the next Hot Wheels Garage of Legends inductee. Now in its sixth year, the Hot Wheels Legends Tour offers enthusiasts and garage warriors the opportunity to have their custom car creations forever immortalized and celebrated by fans around the world.

Fisher-Price is giving fans of this year’s Super Bowl LVII Champion a ‘little’ way to celebrate their team’s massive win with the launch of the NFL and NFLPA officially licensed Little People Collector™ Super Bowl LVII Champions set. The exclusive set will feature three NFL players and one “super fan” as Little People figures, displayed in commemorative packaging, of either the Kansas City Chiefs or Philadelphia Eagles. For a limited time, fans of both teams can pre-order starting today on MattelCreations.com/lpcnfl; only orders for the winning team will be fulfilled1.

Mattel (NASDAQMAT) today debuted the official Hot Wheels® 1:64-scale die-cast of the 2021 Hot Wheels Legends™ Tour-winning 1969 Volvo P1800 Gasser built by Lee Johnstone of the United Kingdom. The first international Tour winner, Johnstone and his daughter, Victoria Upham, attended the global unveiling ceremony in New York City, where their family’s passion project was officially inducted into the Hot Wheels Garage of Legends™, a collection of the brand’s most iconic and celebrated designs existing both in 1:64th and life-sized scale.

Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers builders a unique opportunity to have their passion projects immortalized by Hot Wheels in 1:64th scale. Once selected to be reimagined as a die-cast vehicle, the winning fan submission will be available for sale in more than 150 countries around the world. To enter now, visit www.HotWheels.com/Legends.

The winner of the 2021 Hot Wheels™ Legends Tour was selected today during a global livestream event at Jay Leno’s Garage. Hailing from Somerset, England, the 1969 Volvo P1800 built by Lee Johnstone will join a prestigious group of custom cars in the Hot Wheels Garage of Legends™ and will be forever immortalized as a 1:64 Hot Wheels® die-cast toy.

Mattel (NASDAQMAT) today debuted the 1:64-scale die-cast of the 2020 Hot Wheels™ Legends Tour winner, the 1970 Pontiac Trans Am built by Riley Stair of Sacramento, California. This is only the third fan vehicle to be immortalized as a Hot Wheels toy and will be available for sale around the world beginning in November. The Trans Am is also the newest inductee into the Hot Wheels Garage of Legends™, a collection of one-of-a-kind cars that celebrates the company’s most exciting designs and performance vehicles.

Today, Thomas & Friends™, the iconic global preschool brand, launched a sweepstakes for a chance to win a special “Thomas & Friends™ Friendship Set,” designed to help preschoolers build socio-emotional skills like caring for others, being brave, and showing kindness. Created in partnership with child development expert, Lee Scott, each set includes five trains that come with tips and activities to assist parents and caregivers with a smooth back-to-school transition for their little ones.

Fisher-Price today announced the launch of a Safe Start education campaign focused on engaging parents and caregivers in important conversations regarding the safety, health, and development of babies and children. The education campaign will feature key safety tips, as well as a video series in which experts in infant and child health and development will provide critical information to parents and caregivers on an array of topics – including the safe use of products, appropriate environments for sleep, and the proper use of safety restraints.