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Articles from Maui Jim

Maui Jim and Oracle Red Bull Racing Prepare for an Exciting Journey Together Through a New Multi-Year Partnership
Maui Jim and Oracle Red Bull Racing are thrilled to announce a new multi-year partnership, building on the strong foundation established through Maui Jim's collaboration with Red Bull Global Sports, which began in 2024. This partnership marks an exciting new chapter in a shared journey across sports and performance and, starting from the 2025 Formula 1 season, Maui Jim will provide its renowned superior eyewear technology to the entire Oracle Red Bull Racing team.
By Maui Jim · Via Business Wire · January 27, 2025
Lydia Ko Joins the Maui Jim ʻOhana
Maui Jim and 2024 Olympic gold winner in women's golf Lydia Ko announce an exciting two-year partnership. As an official brand ambassador, Ko will experience Maui Jim's high-performance sunglasses on and off the course, showcasing a game advantage to active golfers and a broader audience of open-air sports enthusiasts.
By Maui Jim · Via Business Wire · January 24, 2025
Color Beyond the Holidays With Maui Jim
This holiday season, Maui Jim invites you to discover their latest gift guide: a curated selection of its PolarizedPlus2 sunglasses, designed to brighten every adventure with UV protection, glare elimination and a renewed experience of color.
By Maui Jim · Via Business Wire · November 21, 2024
Get Hooked on Maui Jim’s New Fishing Style, Keha
Maui Jim set sail on a fishing adventure with the launch of its first activity-specific performance-inspired sport style, Keha 663 and its Asian Fit counterpart Keha Asian Fit 664, on October 8.
By Maui Jim · Via Business Wire · October 24, 2024