Articles from Mellow

Mellow Reaches $100M in 9 Months, Defining the $300B Sleep Economy
LOS ANGELES, CA, March 27, 2026 (GLOBE NEWSWIRE) -- In a category historically defined by fragmented products and incremental innovation, Mellow has fundamentally rewritten the rules of the industry. Launched in 2025, the brand has surpassed $110M sales in just nine months. The milestone signals the arrival of a new era in consumer wellness: the Sleep Economy.
By Mellow · Via GlobeNewswire · March 27, 2026
Mellow Is Helping Millions of Americans Enjoy Better Lives through Quality Sleep
LOS ANGELES, CA / ACCESSWIRE / June 22, 2021 / Divij Vaswani, founder at influencer marketing/talent buying agency Division Media, created Mellow in 2020 with the sole goal of helping tens of millions of Americans sleep better to improve themselves and their lives as a whole. The importance of sleep in quality of life cannot be overlooked. Beyond the business of producing sleep products like beds and mattresses, entrepreneurs like Divij Vaswani
By Mellow · Via AccessWire · June 22, 2021