Optimove Launches Comprehensive AI Marketing Tools Hub to Power Positionless MarketingNew resource hub features curated AI tools to help marketers gain insight, create faster, and optimize independently without handoffs or delays
Optimove Acquires Kumulos to Expand Personalized Mobile Capabilities of Its Multichannel CRM Marketing Platform
Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.
Optimove Raises $75 Million to Help Brands Deliver AI-Mapped Customer Journeys and Personalization at Scale
Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.
