OAAA Announces Winners of the 84th Annual OBIE AwardsRandom House Publishing Group and Known Earn Highest Honor as Paramount is Inducted into OBIE Hall of Fame
OUTFRONT CEO Nick Brien Named Chairman of OAAA Board of DirectorsBrien succeeds former Clear Channel Outdoor CEO Scott Wells and will serve the remainder of Wells' term, helping guide the association's continued efforts to advance the OOH advertising industry.
OAAA Launches Technical Advisory Council to Accelerate OOH Automation and IntegrationNew industry council brings together technology leaders from across the OOH ecosystem, spanning static and digital formats and direct and programmatic buying
OAAA Launches Programmatic & Automation Center of Excellence to Accelerate the Future of Out of HomeNew industry initiative will align buyers, sellers and technology providers around standards, automation, measurement and omnichannel integration
New OAAA Research: OOH Turns Attention Into Action Across the Consumer Retail JourneyNew Harris Poll research finds real world brand experiences influence consumer behavior, with 80% more likely to consider a brand after experiencing it in person
OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New YorkCreative luminaries Susan Credle and David Shing to host the 84th Annual OBIE Awards, celebrating the boldest ideas and honoring creative excellence in OOH
From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOHOOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth
OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI BrandsTechnology spending surges 139%, digital OOH grows 12.9%, and the industry records its 20th consecutive quarter of growth
FBI and OAAA Renew Partnership, Expanding Nationwide Out of Home Program Supporting Public SafetyLongstanding initiative leverages Digital Out of Home to generate tips, accelerate investigations, and support fugitive apprehensions
OAAA 2026 OOH Media Conference Unveils New Speakers from Google, UTA, and ZillowFull agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media
OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot ProgramJoint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth
UPDATE: Out of Home Advertising Revenue Reaches Record $9.46 Billion19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers
Out of Home Advertising Revenue Reaches Record $9.46 Billion19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers
98% of Marketers Say Out of Home Is Foundational to Connected Commerce StrategiesNew OAAA and Winterberry Group research finds OOH drives outcomes across the customer journey, with investment set to rise in the next two years
OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry LeadersLamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH
