Articles from Raisin

Raisin's new report, 2026 State of Consumer Banking Report, reveals that 65% of Americans have switched banks at least once, and nearly one-third have switched multiple times. The report’s findings highlight a clear evolution in consumer behavior: Americans are increasingly making banking decisions based on tangible benefits, digital tools, and overall value rather than sticking with familiar brands.

Raisin's 2025 State of Homebuying Report reveals 96% of Americans planning to buy a home face significant challenges, with affordability emerging as the top obstacle.

Raisin’s latest Summer Savings Series study shows that trust in AI for financial decisions is on the rise, with high earners serving as an early signal of the shift. Nearly three in ten households earning above $150,000 now use AI to guide financial choices, double the rate of those earning less than $75,000. This early adoption among higher earners signals a broader trend: growing consumer confidence in using technology to support financial decisions.

A new study released as part of Raisin’s Summer Savings Series showed that Gen Z may be reshaping savings culture in America, for the better. From #moneytok to finfluencers, Gen Z is embracing talking openly about their finances; 83% of Gen Z is open to discussing savings with friends and family compared to just 51% of Boomers. This mindset may also be what makes Gen Z the most emotionally satisfied generation when it comes to saving.

A new study released today reveals that while Americans have turned into bargain hunters, 84% don’t regularly shop for better savings rates. Commissioned by savings platform Raisin, this independent research study spotlighted the significant gap in savings behaviors despite turbulent economic conditions.