Serta Simmons Bedding Announces Major Serta® and Beautyrest® Launches at Winter Las Vegas Market
Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, today announced major new product launches for its Serta® and Beautyrest® brands, building on strong 2025 business momentum to drive continued success in the new year.
Jim Loree Named CEO of Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB), a leading global sleep company, today announced that Jim Loree, a seasoned executive and a member of the SSB Board of Directors, has been appointed as Chief Executive Officer, effective July 1. He succeeds Mark Genender, Interim Chief Executive Officer, who will remain on the SSB Board of Directors as Chairman and transition with Loree over the coming months.
Serta Simmons Bedding Initiates CEO Transition
Serta Simmons Bedding, LLC (SSB), a leading global sleep company, today announced that Mark Genender, Chairman of the Board of Directors, has been appointed Interim Chief Executive Officer. He succeeds Charlie Eitel, who has stepped down as CEO, effective today.
Serta Simmons Bedding Completes Financial Restructuring and Emerges from Chapter 11
Serta Simmons Bedding, LLC (“SSB” or the “company”), a leading global sleep company, today announced that it has concluded its financial restructuring and emerged from Chapter 11, marking the completion of a critical step in the company’s turnaround effort.
Serta Simmons Bedding Achieves Confirmation of Plan of Reorganization
Serta Simmons Bedding, LLC (“SSB” or the “company”), a leading global sleep company, today announced that the U.S. Bankruptcy Court for the Southern District of Texas has confirmed the company’s pre-arranged Plan of Reorganization (“Plan”). SSB, which has continued to operate as normal and serve retail partners and sleepers as usual throughout the court-supervised process, expects to emerge from Chapter 11 in the near future.
Serta Simmons Bedding Launches New Serta iComfortECO and Perfect Sleeper Collections
Serta Simmons Bedding, LLC (SSB) announced today the launch of its new Serta® Perfect Sleeper® and Serta iComfortECO™ collections. Timed to these new releases, which are rolling out now to retailers nationwide, the company is introducing enhancements to Serta.com that offer sleepers a more seamless research and shopping solution, and kicking off marketing campaigns tied to the new lines.
Serta Simmons Bedding Takes Decisive Actions to Strengthen Financial Position and Drive Long-Term Growth
Serta Simmons Bedding, LLC (“SSB” or the “company”), one of the leading global sleep companies, today announced that the company is taking steps to strengthen its financial position as it continues to support long-term growth.
Serta Simmons Bedding Announces New Executive Leadership Appointments
Serta Simmons Bedding, LLC (SSB), one of North America's largest sleep companies, announced today that John Linker will join the company as Chief Financial Officer and that Shoukat Ali Bhamani has joined SSB as Chief Technology Officer. Linker will oversee the finance organization, inclusive of accounting, operations and commercial finance, financial planning and analysis, internal audit, tax and treasury, as well as the procurement and strategy functions. Bhamani is responsible for all aspects of technology implementation and innovation, including internal technology systems as well as SSB’s direct-to-consumer platforms.
