Springboards Launches ‘Flint’ to Break AI’s Habit of Predictable, Boring AnswersThe world’s first divergence model expands the creative idea space by maximising the variance of every response
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You ThinkThe 4As, IAA and more leading industry groups teamed up with Springboards to compare how top AI tools like ChatGPT, Gemini and Claude perform on creative tasks
Advertising Industry Associations Partner to Launch World’s First LLM Benchmark for CreativityAn independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks
