Articles from The Los Angeles Beat

Los Angeles Beat Announces Atlas Card as Title Sponsor and Official Credit Card Partner in Landmark Partnership
The Los Angeles Beat, one of the premier franchises competing in the Pro Padel League (PPL), today announced a record-setting partnership with Atlas Card, naming the company as the team’s Title Sponsor and Official Credit Card Partner. As part of the agreement, the team will officially be referenced as the Los Angeles Beat, Presented by Atlas Card.
By The Los Angeles Beat · Via Business Wire · January 13, 2026
Los Angeles Beat Unveils First Phase of Team Rebrand, Partnering with The Working Assembly
The Los Angeles Beat (Beat), a franchise competing in the Pro Padel League (PPL), North America’s premier professional padel league circuit, announced today the first phase of its rebrand, unveiled on October 18, 2025, during the PPL City Cup Finals in New York City at the iconic Hammerstein Ballroom. The rebrand represents a cornerstone initiative of the team’s new ownership group, which is committed to driving the Beat forward as a flagship franchise and reinforcing the ambition to elevate both the team and the overall league to new heights.
By The Los Angeles Beat · Via Business Wire · October 20, 2025