Articles from mrge

mrge, the leading commerce growth suite for Commerce Advertising, has published its semi-annual industry report, “State of Commerce Advertising 1/2026”. The results are based on a survey of publishers, advertisers, and networks and highlight key developments and success factors in the market. As the industry evolves and consumers’ behaviour around research and discovery changes, one clear theme emerges: consumers are seeking authoritative publishers and sources of information. Publishers must evolve from being traffic providers to trusted authorities, with direct implications for budgets and partnerships.

mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According to the survey of publishers, advertisers, agencies, and network/tech providers, more than 80% of respondents expressed a positive outlook for the rest of 2025. Respondents also noted that trust and authentic partnerships are increasingly valuable assets in an increasingly AI-driven environment.