Torrid Holdings Inc. Common Stock (CURV)

Competitors to Torrid Holdings Inc. Common Stock (CURV)

Ashley Stewart

Ashley Stewart caters to the plus-size demographic with trendy styles that resonate with younger women. The brand emphasizes fashion-forward pieces that combine modern trends with affordability. Their social media engagement and influencer collaborations provide them with a dynamic marketing approach that resonates with a similar audience as Torrid. While Ashley Stewart excels in trend-driven appeals, Torrid may have an edge in brand recognition and variety.

Avenue

Avenue is a retailer that focuses on plus-size apparel for women, targeting the same demographic as Torrid. They compete by offering a diverse selection of clothing at competitive prices and prioritizing comfort alongside style. Avenue's efforts in marketing and customer outreach aim to create a community feel among plus-size women, which draws customers away from Torrid occasionally, though they may lack Torrid’s brand leverage and broader product assortment.

Forever 21

Forever 21 has expanded its offerings to include plus-size apparel in response to growing market demand. Competing primarily on price and trendy styles, they attract a younger audience looking for fashionable clothing at a lower cost. Although Torrid caters specifically to plus-size women's needs with a focused approach, Forever 21's vast retail footprint and brand reputation allow it to capture a significant market share, challenging Torrid in a more price-sensitive segment.

Lane Bryant

Lane Bryant focuses on providing plus-size women's fashion, offering a wide range of apparel and accessories that cater to curvier body types. They have established a loyal customer base through their extensive marketing and in-store shopping experiences. Lane Bryant’s long-standing presence in the market gives them brand recognition and customer loyalty, which allows them to compete effectively against Torrid by providing similar products with occasional promotional deals.

Old Navy 

Old Navy has introduced a wide range of plus-size clothing options, leveraging its existing brand identity to attract customers from the plus-size segment. Their competitive advantage lies in their pricing strategy and large catalog, accompanied by frequent sales and promotions. While Old Navy competes effectively with its low prices and vast selection, Torrid’s specialized focus on plus fashion and community connections poses a unique appeal that may resonate more deeply with their target customers.