Miniso Group Holding Ltd is a global retail company that specializes in designing and selling a wide range of consumer products, including household goods, beauty and personal care items, electronics, and lifestyle accessories

Known for its emphasis on affordability and value, Miniso offers trendy and practical products that appeal to a young demographic. The company operates a chain of stores characterized by a bright and inviting shopping atmosphere, where customers can explore a rotating selection of items inspired by Japanese and Nordic design aesthetics. Miniso aims to create a fun and engaging shopping experience while maintaining a strong focus on quality and customer satisfaction.